financial emotion vs. rationality


Dreams and credit… poster seen in HK (Central): “take a credit and make your dreams come true.” Then obviously financial education is a hard sell… because it appeals to rationality, and not emotion like financial ads, and because basically financial education says that dreams are not going to come true magically and easily, but through work and patience. Or maybe we should dream differently, dream of being, and not having. Then credit won’t be the easy option.

PS: note on the bottom the warning “you have to repay your loans.” Nothing is said about the interest. How can ads be so deceiving?

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